About Little Bay Beauty
Welcome to Little Bay Beauty, where we believe in harnessing the power of nature to bring you beautiful, healthy skin with natural and organic ingredients that are kind to you and the environment. That's why we've made it our mission to create high-quality skincare products that contain the best of what nature has to offer from Australia and around the world.
Our Story
Meet our Founder
Meet our Founder
Little Bay Beauty began not in a laboratory or boardroom, but in a quiet moment of motherhood.
Founded by Betha Giorgi on the Sunshine Coast in 2022 with a simple belief: natural skincare should be both luxurious and effective.
After more than a decade leading transformation for global organisations across Australia and the UK, Betha created Little Bay Beauty during motherhood in search of products that were beautifully crafted, effective and easy to use, truly natural and inspired by the restorative power of a ritual.
Named after her son, Little Bay reflects a commitment to quality, integrity and slowing down in a world that rarely does.
The Inspiration
The Inspiration
Little Bay Beauty was born from a deep love of nature, the ocean, and the peaceful moments found in everyday rituals. Inspired by the coastlines of Australia and our passion for travel, we set out to create skincare that feels good, does good, and connects people to the beauty of the natural world.
From Frustration to Creation
From Frustration to Creation
We couldn’t find skincare that combined native Australian botanicals with clean, effective, and gentle formulations, so we made our own. Every product is thoughtfully hand-crafted with natural and organic ingredients that nourish the skin and honour the earth.
Made With Intention
Made With Intention
What started as a personal passion quickly became something more. We use these products ourselves, and for our families—so quality, safety, and simplicity are at the heart of everything we do. No harsh chemicals, no synthetic fragrances just nature at its best.
More Than Beauty Products
More Than Beauty Products
Little Bay Beauty is about more than skincare. It’s about slowing down, creating meaningful rituals, and feeling confident in your own skin. We’re here to make that journey a little more beautiful—every single day.
We Are Passionate About
The Best of Native Australia
The Best of Native Australia
We’re inspired by the raw beauty of the Australian landscape. That’s why our products feature native botanicals blended with powerful natural ingredients we’ve discovered on our travels. Every formula is hand-crafted to nourish, protect, and celebrate your skin naturally.
Ethically Made Products
Ethically Made Products
At Little Bay Beauty, we’re proud to use ethically sourced, sustainably produced ingredients—free from harmful chemicals or synthetics. Our packaging is eco-friendly, and we’re constantly exploring ways to further reduce our impact on the planet.
Skincare That Works
Skincare That Works
From dry or sensitive skin to anti-aging concerns, our range is designed to suit every skin type and concern. We believe in simple, effective products that truly make a difference because we use them ourselves, and for our families.
Quality Through & Through
Quality Through & Through
More than just skincare, Little Bay Beauty is about self-care inspired by nature, travel, and a love for the ocean. We hope each product becomes a calming moment in your day and a small way to care for yourself, beautifully.
